This breakfast was a working woman's breakfast which meant that we had to work!
Shari Hooper from RealSurf.com was our guest speaker and her topic was one she know's well - Marketing.
This presentation should have been over a few hours, and considering that Shari only had 40 minutes to fit it in the amount of valuable information was great.
Shari showed us how to consider a budget, see what types and prices of marketing there is and work out how to approach this minefield of information. This was a very practical morning where decisions had to be made, clients, products and services decided upon and a plan of action was worked out.
We saw some great clips which were examples of different marketing messages from major companies with brand awareness, parodies, exaggerated problems and solutions. Many of the messages can be adapted to our own styles of business to connect with our market.
Feedback comments included:
" Interesting, informative. A lot of information given" - Allison Knight - Kindy Prints
"Interesting, engaging and enthusiastic" - Christine Stopford - Body Therapist
"Great contact, I have so much to do on my marketing plan" - Linda White - Sterling Leadership